Wine country is our happy place.

We make gifts that celebrate wine country and allow your visitors to take home a memory of their happy place. With a sophisticated, modern-vintage line of flour sack tea towels, drinkware, totes, apparel, wine accessories, and more, Mercantile 12 has quickly become a wine country favorite from California to Oregon, Washington, and beyond!

Our designs evoke that sense of rustic luxury that resonates with wine country travelers. Mercantile 12 makes covetable gifts at ideal price points for tasting room retail, wine club retention gifts, and branded custom merchandise programs. Perfect for wineries, boutique hotels, gourmet markets, visitors centers, and any destination for the oenophile!


Janet Tupper
President & Creative Director

A Kansas City native who moved to Seattle in 1996, Janet fell in love with wine country on her first trips to Napa and Sonoma twenty years ago, to watching Washington wine country become a destination during her 20 years of living in Seattle. With over 25 years of entrepreneurial experience under her belt, Janet developed the brand of Mercantile 12 in 2010 and launched in 2013. She directs sales, business & product development, marketing, and design. The business is everything she is passionate about: the experience of wine country, the locavore trend in food and wine, amazing products, creative collaboration with designers and makers, a modern vintage aesthetic, connecting authentically. Her favorite varietals are a Dry Rose from Cinsault, Viognier, and Cabernet Franc. She loves tennis and entertaining at home.

Chris Dunagan
Vice President, IT

A co-founder of Mercantile 12, Chris is our Operations and IT person, unlocking the keys to all of our technology inner-workings. Chris. In his career in enterprise software, Chris watched a lot of small companies turn into much larger ones. So when Janet shared her vision for Mercantile 12, Chris asked, “Why not now?” and a business was born (in a basement). Now that Mercantile 12 is headquartered in Napa, you may find Chris updating the website (but sometimes momentarily distracted by videos of Beagle puppies).

Laura Deely
General Manager

Laura is Mercantile 12’s success story! She came to Mercantile 12 as fulfillment help, but was quickly noticed for being the spiffiest flour sack tea towel roller in all of wine country! She rose up to meet office challenges and was promoted from on-call fulfillment to our Swiss Army knife. Laura handles order entry, shipping, invoicing—and still rolls tea towels like a pro. A native San Franciscan, she’s been playing volleyball competitively since the age of 10, and coaches young womens’ teams in her off hours. She loves her dog Daisy, who was a fixture at our original Seattle HQ. Laura’s passionate about wine tasting, as she loves a good view and vibe. She’s a sucker for fun wine bottle labels at the grocery store.

Jaeger Stoltz
Merchandising Director

Jaeger is our merchandising mastermind who brings years of retail and branding savvy to the wine industry. During his nine years as a partner of upscale Seattle salon Blonde, Jaeger headed up designing and merchandising the space while developing a robust career as a sought-after stylist. This experience and creativity has led Jaeger through several diverse disciplines, from facilitating the design of a multi-million dollar private car museum to planning elaborate weddings and events. One of his most delightful success stories is from 2010, when he won the national Sutter Home Winery Build a Better Burger Contest with this recipe, and was featured on the Today Show!

Dylan Rupert
Design Director

Dylan has been a part of Mercantile 12 since it’s humble beginnings in Seattle as a graphic designer and marketing manager. She developed the logo in tandem with Janet’s inspiration to name the business after Highway 12, the name of wine roads that run through both California and Washington wine countries. These days, she directs larger design projects and oversees the art development process when Mercantile 12 introduces new collections. Dylan is also a culture writer and critic, and she currently lives in Los Angeles.