About Us

Wine country is our happy place.


Mercantile 12 is a line of genuine goods for the wine country traveler.

We make gifts that celebrate wine country and allow your visitors to take home a memory of their happy place. With a sophisticated, modern-vintage line of flour sack tea towels, drinkware, totes, apparel, wine accessories, and more, Mercantile 12 has quickly become a wine country favorite from California to Oregon and Washington.
Our designs evoke that sense of rustic luxury that wine country travelers resonate with, and our products make for a unique and useful gift offering. Mercantile 12 makes trend-forward products at ideal price points for tasting room retail, wine club retention gifts, and branded custom merchandise programs. Perfect for wineries, boutique hotels, gourmet markets, visitors centers, and any destination for the oenophile!


Meet Our Team

Janet Tupper, President

A Kansas City native who moved to Seattle in 1996, Janet fell in love with wine country on her first trips to Napa and Sonoma twenty years ago. She fell even harder watching Washington become a wine country destination with some of the most beautiful wines anywhere.  With over 25 years of entrepreneurial experience under her belt, Janet developed the brand of Mercantile 12 since 2010 and launched in 2013. She directs sales, business & product development, marketing, and design. The business is everything she is passionate about: the experience of wine country, the locavore trend in food and wine, sustainability, American manufacturing, amazing products, creative collaboration with designers and makers of product, a modern vintage aesthetic, connecting authentically. Her favorite varietals are a Dry Rose from Cinsault, Viognier, and Cabernet Franc. She loves tennis and entertaining at home.

Christopher Dunagan, Vice President, IT

A co-founder of Mercantile 12, Chris is our Operations and Finance person, unlocking the keys to all of our technology inner-workings. In addition, he works with our vendors and customers on the finance side. Chris is a big fan of good food and wine combined with large gatherings of people—so a fondness for wine country comes naturally. In his career in enterprise software, Chris watched a lot of small companies turn into much larger ones. So when Janet shared her vision for Mercantile 12, Chris asked, “Why not now?” and a business was born (in a basement). Now that Mercantile 12 is headquartered in Georgetown, you may find Chris re-plumbing our CRM system (but sometimes momentarily distracted by videos of Beagle puppies).



Jaeger Stoltz, Merchandising Director

Jaeger is our merchandising mastermind who brings years of retail and branding savvy to the wine industry. During his nine years as a partner of upscale Seattle salon Blonde, Jaeger headed up designing and merchandising the space while developing a robust career as a sought-after stylist. This experience and creativity has led Jaeger through several diverse disciplines, from facilitating the design of a multi-million dollar private car museum to planning elaborate weddings and events. One of his most delightful success stories is from 2010, when he won the national Sutter Home Winery Build a Better Burger Contest with this recipe, and was featured on the Today Show!



David Ebers, Territory Manager

David is a Native Californian, born and raised in the Bay Area. He currently resides in the serene artist enclave and celebrity retreat of Ojai Valley, and covers sales in the Central Coast region. He has held management positions in Affiliate Relations with ESPN during the early pioneering years of the cable sports network, followed by stints with CapCities Publishing, ABC Radio Networks, and Seattle branding and promotions firm, Fiddlehead. David is an entrepreneur, product evangelist, and new business development maven, and at home, he is married and dedicated father of two teenage girls and a pair of crazy Vizslas. David’s favorite bottles to drink would be a good Central Coast Syrah, Pinot Gris, or a “Pink Moment” Rhone-style Rose’.



Laura Deely, Order Management Supervisor

Laura came to Mercantile 12 as fulfillment help, but was quickly noticed for being the spiffiest flour sack tea towel roller in all of wine country! She rose up to meet office challenges and was promoted from on-call fulfillment to our Swiss Army knife. Laura handles order entry, shipping, invoicing, and still rolls tea towels like a pro. A native San Franciscan, she’s been playing volleyball competitively since the age of 10, and coaches young womens’ teams in her off hours. She loves her dog Daisy, who was a fixture at our original Seattle HQ. Laura’s passionate about wine tasting, as she loves a good view and vibe. She’s a sucker for fun wine bottle labels at the grocery store.

Iz Ismael, Controller

Iz was born in South Africa, but grew up in Nairobi, Kenya. Along with his family, he moved to Vancouver, BC in the mid-70’s. A love for Northern California brought Iz to jump at an opportunity to work in the Bay Area in 1998, then finally winding up in Napa, where he splits his free time between his two passions: wine and motorcycle riding. With more than 30 years’ experience in accounting, finance, operations, and strategic planning, Iz has worked in several countries in Europe, Canada, and the US. He brings his incredible wealth of experience to the fast paced, high-growth environment of Mercantile 12!


Carol Adelman, Graphic Designer

Carol handles all of our customized designs. So when you want your logo on our Sonoma Valley Map tote bags, or a set of Happy Place tea towels to name drop your winery, Carol can make it happen! Carol comes to Mercantile 12 as the former retail customization designer for Williams Sonoma. She has a vintage letterpress, and designs custom prints for cards, bags and posters. Carol loves living in beautiful Sonoma and being able to take drives through bucolic wineries, farmland and winding up at the beaches!


Dylan Rupert, Design Director

Dylan has been a part of Mercantile 12 since it’s humble beginnings as a graphic designer and marketing manager. She developed the logo in tandem with Janet’s inspiration to name the business after Highway 12, the name of wine roads that run through both California and Washington wine countries. These days, she directs larger design projects and oversees the art development process when Mercantile 12 introduces new collections. Dylan is also a writer and critic, and she currently lives in Los Angeles via Seattle.